Due to many uncertain situations in day-to-day business, organizations are exposed to numerous risks and threats. These cannot always be anticipated. Clearly defined visions, missions, and strategies help to overcome such challenges and reach goals safely. They serve as a guide during times of crisis, helping organizations stay focused on what truly matters and not lose sight of their actual objectives.
Strategies define what an organization aims to achieve in the long term by outlining the essential intentions and principles required for success.
Based on the defined strategy, organizational units, processes, projects, and activities align in a unified direction.